“Intigral”, the media arm of stc Group, and a leading provider of digital entertainment and sports solutions in the MENA region is proud to launch a new partnership with Sandbox Group, the leading provider of digital subscription content services for children and families worldwide.

Delivered through local technology partner and agent VIP Trading, this partnership will bring hundreds of hours of engaging edutainment content to “Intigral’s” OTT platforms, including stc tv and Jawwy TV. The content will initially be accessible in the Kingdom of Saudi Arabia, and subsequently in Egypt.

The new edutainment service offers a mix of learning shows and arts & craft videos for kids, fully localized to the Arabic language, and designed to provide fun learning opportunities, while keeping kids entertained. The launch programs on stc tv and Jawwy TV will include:

• Two Minute Tales S1 & S2 – A series of fun animation based on Grimm’s Fairy Tales that retell classic stories in a creative and new way while encouraging kids to learn key morals.
• The Adventures of Zee – A fun show that introduces kids to Arab culture and language while exploring universal themes such as teamwork and tolerance.
• Pingu – A family classic that can be enjoyed by young and old alike following the adventures of everyone’s favourite penguin.
• Learn to Draw – A series of art videos that help children learn simple techniques to create their own artworks.

Clever Brenda – An original animation by Hopster that follows the story of Brenda as she explains basic but essential concepts such as how recycling works