About Intigral
Based in Riyadh and Dubai, Intigral is the advertising and media arm of stc, and the MENA’s leading provider of digital entertainment, sports, and media services via its market-leading and award-winning solutions, stc tv, Jawwy TV and Dawri Plus.
Our Vision
Intigral’s vision is to become the leading media provider of digital entertainment and sports content across MENA
Our strategy
Premium local, regional and global entertainment and sports content aggregator
Live and on-demand video accessible on TV, PCs, tablets or smartphones
Content distribution over multiple networks and geographies and targeted advertising by viewer profile
Premium local, regional and global entertainment and sports content aggregator
Intigral delivers high-quality video-on-demand from top regional and international partners, including the latest Arabic and Western series, movies, and more, in addition to exclusives, original productions, and live TV all in one place via its streaming platforms stc tv and Jawwy TV.
provides an interactive streaming service for football matches and other highly rated regional and international sports events, thanks to a unique experience that can be accessed anytime, anywhere, and on any device - which positions stc tv, Jawwy TV and Dawri Plus as the next generation in digital entertainment.
Leadership team
In his role as Managing Director, Markus is in charge of developing and implementing strategic plans and policies based on the Board’s vision for Intigral. Markus’ 25 years of experience includes C-level roles in ICT across Western and Eastern Europe and the Middle East with a mandate of delivering business growth and turnarounds through a relentless focus on keeping a highly differentiated proposition combined with rapid execution and operational excellence.
Peter leads Intigral’s strategic (strategy and performance, and analytics) and commercial functions (product, sales, marketing and communications, and customer operations). Peter has over 20 years of experience, having held various senior executive positions in leading global organizations across the Middle East, Europe, and Australia.
Waleed leads the development of Human Capital Services, Talent Acquisition, Organizational Development, and Corporate Services at Intigral to support the achievement of corporate business objectives. He has more than 15 years of experience in Human Resources Management with a successful track record implementing HR strategies, HR development programs, talent acquisition, compensation and benefits, employee welfare activities, and capability development.
Raed leads the financial planning and analysis, risk management, performance, tax, treasury, procurement, accounting, revenue assurance and financial reporting functions at Intigral. Raed has 15 years of experience and an exceptional track record in various leading companies.
Khulud leads content management, acquisition, operation, and delivery of Intigral’s TV products and also oversees the VoD video broadcasting channels, cascading broadcasts, and the media delivery network that enables daily publishing. She has more than 20 years of experience in the international media and entertainment industry.
Bill oversees one of the largest video broadcasting programs in the GCC region, He is also keen on product development and providing effective solutions, leads innovation and technology strategies to achieve company goals, and has a passion for discovering efficiencies to develop operations flexibly and provide the best solutions.
